Jay Adams

Jay Adams in a iconic picture defined something that many aimed for in some way that was hard to define because it asked you to find your own way and express it to the fullest. Style.

We skate hard because of that guy. I tried things way beyond my ability. I'd amp soooo hard and hurt myself. Dry docked on jetties, off-the-hip ollie-to hang-up to broken ribs, feet dangling from tendons, concussions, and countless swellbows. I had no other choice cause the alternative didn't feel right. Injuries hurt way less than succumbing to fear. It took me over 4 decades to realize that this is also a metaphor for how to live life……110%

Huey Kedric Pritchard

 Jay Adams

Jay Adams

 Shogo Kubo

Shogo Kubo